Instrument Type:
Questionnaire
Year:
1994
Language:
English
Educational Sector:
secondary
higher
vocational
corporate
adult
non-formal
informal
other
Learning Technology:
for analog and digital learning environments
Number of Items:
10
Number of Dimensions:
1
Response Format:
9-point Likert Scale
Learning Indicators :
affective processes
Reliability:
Cronbachs α: .91-.96
Validated:
Yes
Notes (References):
Zaichkowsky, J. L. (1994). The personal involvement inventory: Reduction, revision, and application to advertising. Journal of advertising, 23(4), 59-70.
Revised Personal Involvement Inventory
Annex: