Druckversion
Instrument Type: 
Questionnaire
Year: 
1994
Language: 
English
Educational Sector: 
secondary
higher
vocational
corporate
adult
non-formal
informal
other
Learning Technology: 
for analog and digital learning environments
Number of Items: 
10
Number of Dimensions: 
1
Response Format: 
9-point Likert Scale
Learning Indicators : 
affective processes
Reliability: 
Cronbachs α: .91-.96
Validated: 
Yes
Notes (References): 

Zaichkowsky, J. L. (1994). The personal involvement inventory: Reduction, revision, and application to advertising. Journal of advertising23(4), 59-70.

Revised Personal Involvement Inventory

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